As an Australian onlooker, the pageantry of American politics – party conventions in particular – can seem like a spectacle compared with the austerity of Australian elections.
But after the DNC celebrations in Chicago wind down, the Democratic party is facing the hard reality of a serious fight ahead of November’s presidential election.
At this stage of the campaign, it’s better to be in Kamala Harris’ shoes than Donald Trump’s. But she has some work to do yet and is maybe a couple of points off a genuine lead.
She is now entering the danger zone. The home stretch traditionally kicks off on Labor Day on the first Monday in September, when everyone returns to work.
Most voters are locked into their choice by now but must be motivated to stay engaged and cast their vote. Ballot papers will start going out soon in some states.
The few undecideds now start to focus on the campaign. By this stage, candidates should have honed their messages down to a few key points that they will repeat ad nauseam until election day. By the end of it, the candidates will have very little fuel left in the tank.
The major events to come are the debate(s), where a misstep could cost the election. If Trump behaves himself and sticks to the key issues (immigration and the economy) he is positioned to win the debates and possibly the election. The pressure on Harris is to show she can go toe to toe with Trump and is in command of not only broad themes but policy, without getting lost in the weeds.
Trump has struggled to get his line and length on Harris. He is still mourning the loss of Joe Biden. He went through a similar grieving process in 2020 when Covid-19 derailed his election campaign. Trump began 2020 confident that the strong economy and incumbency would result in a comfortable reelection, but Covid completely changed the election landscape. He struggled to adjust his message, veering between Churchillian statesmanship and partisan brawling. He took over Vice President Pence’s daily briefings, which were rating highly, and made the election a referendum on himself.
Biden, meanwhile, kept to his basement and pounded out messages that highlighted Trump’s negatives. He detached enough non-college-educated white voters to swing the election. That was the calculation behind backing Biden in 2020. In this election, Biden became a handbrake on voter enthusiasm, so the Democrats cancelled him. Trump underestimated the ruthlessness of the Democrats and Biden’s party loyalty; he is above all an institutionalist, the quintessential insider.
Trump presents himself as the outsider, seeking to appeal to those let down by the cosy Washington insiders looking after themselves and Wall Street but not main street. Insiders are cosmopolitans and globalists; he is America First.
Trump is simultaneously courting the big end of town and the libertarians in Big Tech with promises of lower taxes and less regulation. Tech bros such as Elon Musk and Peter Thiel also see themselves as outsiders, breaking through the business establishment and setting their own rules. Trump is OK with that if they fund him and provide support in the media.
A strong suit for Trump is the economy, which did well during his tenure, driven by tax cuts and a burgeoning deficit. Biden’s strong economy has been undermined by inflation stoked by supply side shortages and continued growth in government spending. Trump’s policy proposals for higher tariffs will add to costs as will the desire to artificially lower the dollar, impacting interest rates and undermining market confidence. The Republicans cannot agree on a plan to rein in the fiscal deficit, with defence spending set to go higher and Trump having promised tax cuts all round and ruled out cuts to Medicare and social security.
Trump’s other strong suit is immigration, which has surged in the last four years. His attacks on immigration are also a proxy for how quickly America is changing in demography, and racial and ethnic complexion. This is linked to fears about safety and security in sections of the population. This was exemplified by a recent Trump ad that contrasted a traditional American house with a flag out the front, next to a hellscape of a neighbourhood overrun by dark-skinned immigrants and intruders. This is not a time for subtlety.
But Harris has transformed the race. She is proof that, above all, politicians are purveyors of hope. That was Michelle Obama’s message to the Democrat faithful: “The contagious power of hope.”
Harris is turning the Republican mantra of freedom on its head – freedom over your own body if you are a woman, freedom from gun violence and the freedom to get ahead. She has reenergised young people and women generally. She is leaning into the changing face of America, positioning Trump as yesterday’s man.
She remains a policy chameleon, straddling the divide between moderate and progressive Democrats, and deftly distancing herself from some Biden-era policies including the self-described broken immigration system. She has junked inconvenient policy positions. She no longer supports single payer government-run healthcare, for example.
The Trump team is reprising previous policy positions to define her as a far-left candidate. This may stick if Harris is unable to define herself, although the Trump/Vance team has shifted positions over time, too.
Democrat strategists are wary of tying her down with too many details – that is for after the election. Her positions now are meant to paint a picture of her as the anti-Trump while neutralising his populist themes. She matched his promise not to tax tips (important to hospitality workers in Nevada). Her major economic speech last week was a populist feast, dealing with inflation by going after price gouging by corporations and offering a housing grant program to the middle class (proxy for the aspirational working class).
If Trump continues to bait her by targeting personality rather than policy, she may just get away with policy lite.
We are about to see if hope trumps fear.